Media Relations: On the Side of the Angel?

What is Media Relations?

Media relations means “working with various media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner”. How come it is ‘working’, not ‘exploiting’ the media?

Is Corporate Responsibility That Important?

What is corporate responsibility (CR)?

It’s an obligation that a company contributes goodwill to the people, the community and the whole society; it links the business operation with ethical standard together. Corporate responsibility forces companies to take into account how dealing with customers, shareholders and employees will affect the community.

Identity, Image, Reputation, and Corporate Advertising

Reputation building = Self advertising?

As Berkshire Hathaway CEO Warren Buffett once noted, “It takes 20 years to build a reputation and five minutes to ruin it” (as cited in the textbook, p. 112). Thus, we need to work step by step and observe the law sincerely to achieve a higher reputation.

Communicating Strategically

What does business communication mean?

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw

As humans, we are the only animal on earth to be able to communicate verbally.

Changing Environment of Business ---- To be changed or not to be changed?

Just to Survive?

As the Greek philosopher Heraclitus once said, “The only thing constant is change.” In today’s economy it is easy to see how the changing environment is shaping the business landscape. The credit crisis has rocked once sound institutions, and given us much to reflect on.