Crisis situation: Do actions prove intention more than words?

What is a crisis?

The conception of a crisis has changed across the centuries. For instance, Mayas were revering the sun as a God, so any classical event nowadays scientifically well known, such as an eclipse, was appearing to them as the end of the world, thus a major crisis.

Government Relations: Adhering or Lobbying?

“The care of human life and happiness, and not their destruction, is the first and only object of good government.” – Thomas Jefferson

The Role of Government Relations

Government relations are playing more and more of role as businesses become more and more industrialized. The regulation and influence of governments on both local and international businesses indirectly created a complicated relationship between them. Governmental regulation of monopolies has not prevented large corporations, however, from wielding impressive political and social power.

How Investors Relations Affect A Company In the Future?

Thinking about Investor Relations’ roles

The first important role of IR is communications, specifically, with investors and intermediaries such as analysts and media. IR must ensure that the right information (which is strategic, financial and legal) is released in a fair and trustworthy fashion to targeted audiences of the company.

Media Relations: On the Side of the Angel?

What is Media Relations?

Media relations means “working with various media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner”. How come it is ‘working’, not ‘exploiting’ the media?

Is Corporate Responsibility That Important?

What is corporate responsibility (CR)?

It’s an obligation that a company contributes goodwill to the people, the community and the whole society; it links the business operation with ethical standard together. Corporate responsibility forces companies to take into account how dealing with customers, shareholders and employees will affect the community.

Identity, Image, Reputation, and Corporate Advertising

Reputation building = Self advertising?

As Berkshire Hathaway CEO Warren Buffett once noted, “It takes 20 years to build a reputation and five minutes to ruin it” (as cited in the textbook, p. 112). Thus, we need to work step by step and observe the law sincerely to achieve a higher reputation.

Communicating Strategically

What does business communication mean?

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw

As humans, we are the only animal on earth to be able to communicate verbally.